|Generative AI & What’s Important
AI is taking the world by storm, and it has the power to change the very fabric of our society. This can be either extremely exciting for some or terrifying for others. It’s growing at such an exponential rate that we cannot even predict this level of growth. Let that sink in… The large language models are growing so fast that we can’t even map them on a graph.
When talking about the growth of language models such as OpenAI’s GPT-3, Google PaLM or Nvidia’s Megatron-Turing NLG and their exponential growth, here is what Standford professor Christopher Potts had to say in a recent Standford webinar on large language models…
“To these truly gargantuan megatron models and the PaLM model from Google, which surpassed 500 billion parameters. I want to emphasize that this has made a complete mockery of the y-axis of this plot. To capture the scale correctly, we would need 5,000 of these slides stacked on top of each other.”
These models are big but only getting bigger, and this means utility and many amazing projects that will impact our Industry.
Why focus on Generative AI?
Creative Idea Generation: Generative AI can help generate new and innovative ideas that human growth marketers may not have thought of. This can be particularly useful when it comes to creating unique content or developing new marketing and advertising campaigns.
Personalization: Generative AI can be used to create personalized content for individual customers, based on their preferences, behaviours, and other data. This can help improve engagement and conversion rates, as customers are more likely to respond to messages that are tailored to their specific needs and interests.
Efficiency and Scalability: Generative AI can automate many of the routine and time-consuming tasks that are part of a growth marketer’s job, such as generating ad copy or creating social media posts. This can help save time and increase efficiency, allowing marketers to focus on higher-level strategy and creative thinking. Additionally, generative AI can help scale marketing efforts by creating a large volume of content quickly and cost-effectively.
Competitive Advantage: By using generative AI, growth marketers can gain a competitive advantage by being able to create and execute marketing campaigns that are more innovative, personalized, and efficient than those of their competitors. This can help drive growth and increase market share.
Here are 9 Generative AI Projects to check out:
Launch a startup in seconds with AI. Mixo is an AI-powered website builder that helps entrepreneurs quickly launch and validate their business ideas. With just a brief description of your idea, Mixo generates your entire website content in seconds, including stunning landing pages that require no code or design. You can collect customer feedback, connect with your audience, and track deeper stats with Google Analytics, all through integrated tools in Mixo. Mixo is ideal for pre-launching products, gathering insights, building waiting lists, running beta testing programs, or validating new product ideas.
Switchboard Canvas is a powerful tool that helps growth marketers automate image production. With an API or no-code tools like Zapier or Pabbly Connect, marketers can easily create dynamic images that are intuitive and easy to use. With Airtable and Zapier integrations, an easy-to-use template designer, and the ability to export design elements from Canva. With Switchboard Canvas, growth marketers can save time, streamline their workflows, and create high-quality images that are perfect for use in marketing campaigns.
Build a website in 30 seconds with AI.” Durable is an AI-powered website builder that can generate a fully designed website complete with images, copy, and a contact form in just 30 seconds. With Durable, growth marketers can effortlessly customize their site, even without any coding knowledge, with simple editing tools, multiple pages, and a free custom domain. The platform also provides AI-powered copywriting, SEO, analytics, and a simple CRM, all accessible with one login. By using Durable, you can save time and effort in creating a revenue-ready website and have all the tools needed to grow your business in one place.
Character GPT, the world’s first multimodal AI system that generates interactive AI characters from a description in natural language, is a revolutionary artificial intelligence system that allows growth marketers to quickly generate interactive characters with distinct appearances, voices, intelligence, personalities, and identities simply by providing a natural language description. This project is still in beta but has some interesting use cases. Plus, some crazy blockchain protocols.
Tome is a collaborative AI partner that enables growth marketers to create compelling presentations and content pages quickly and easily. Fill out a description for your presentation, and poof. Tome instantly generates a presentation with copy and images for you to present. With features like DALL·E 2 tiles for generating compelling images, native video recording, live integrations with tools like Figma, and responsive, easy-to-share pages, Tome allows marketers to create interactive, powerful stories that resonate with their audience in a drag-and-drop builder, one-click themes, and live content embedding features make it effortless for marketers to align content and apply branding to their work.
Supercreator is an innovative AI-assisted video creation tool that enables users to create short-form videos 10 times faster than traditional methods. The app’s AI-driven features condense over 100 tedious and time-consuming tasks into a single, easy-to-use application, making video creation more accessible and efficient than ever before.
Repurpose.io is a video and audio repurposing and distribution platform that helps content creators automate their content workflow and expand their audience across multiple platforms. With over 73,000 trusted users, Repurpose.io allows creators to easily build their omnipresence by repurposing content from YouTube, TikTok, Instagram, Facebook, Zoom, Google Drive, Dropbox, and Audio Podcast into unlimited pieces of content optimized for each platform.
Movio is an AI video generator that can help growth marketers take their marketing text and turn it into a professional-looking spokesperson video in just minutes. With Movio, users can create professional-quality videos for marketing, sales, training, and learning. There’s no need for any editing skills, and users can choose from over 100 AI avatars, select from 300+ templates, and use a variety of fonts, images, and shapes to customize their videos. With lip-syncing in 40+ languages and support for multi-scene videos, the process of creating high-quality videos is quick, efficient, and easy.
Muse.ai is an all-in-one video platform that allows individuals, teams, and businesses to store, search, analyze, and share their video content with ease. With features such as AI indexing and video search, customizable players, powerful analytics, and privacy settings, Muse.ai makes it easy to manage and distribute video content. The platform’s advanced search capabilities allow users to find specific content within their videos quickly, while customizable players enable them to brand their video content and engage their audience.
Generative AI is revolutionizing the way marketers create content, personalize customer experiences, and scale their efforts. With the help of AI-powered tools like Mixo, Switchboard, Durable, Alethea, Tome, Supercreator, Repurpose.io, Movio, and Muse.ai, we can save time, streamline workflows, and create innovative content that stands out from the competition. Regardless of what the future may hold, we will be ready for it! 🙂