Description
Science meets creativity in this insightful one-hour class on how to captivate your audience with proven attention-grabbing methods. Investor, entrepreneur, author and former Mashable editor Ben Parr shares his knowledge on “captivology” — the science of getting attention — drawing on real-world examples from Taylor Swift, Facebook, Ford Mustang, Cloud.com, Betty Crocker, and Gone With The Wind (to name a few). Ben walks through the three stages of attention (immediate, short-term and long-term), and the seven captivation triggers that hook people into your product or brand:Automaticity
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