Description
If your digital marketing plan feels like you’re throwing pasta at the wall to see what sticks, it’s time to pause and take this class. In How to Develop an Effective Digital Marketing Strategy, we use a competitive SEO analysis to explore what our site’s strengths and weaknesses are in contrast to our search competitors. By auditing a manageable sample set of our domain’s pages, we can gain a comprehensive understanding of what may be preventing us from better rankings in Google, Bing, and other search engines (hint: it’s not all about keywords or links).
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