Description
Agile, a process methodology made popular in software development, has wider applications beyond the world of IT. Applying Agile in the field of marketing is a way to create a more efficient, streamlined workflow than the creative team might have been used to before. This class will focus on what it means to be an Agile marketing team, how to nurture an Agile mindset, and the benefits of applying a Lean process structure for a more value-centric approach to marketing campaigns.
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