A landing page is a standalone web page created particularly for a advertising and marketing or promoting marketing campaign. Unlike web pages, which generally encourage exploration, landing pages are designed to information visitors to a single call to action.
How does a landing page work?
A landing page is where a customer lands after they click on a link in an email, or adverts from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. What makes a landing page effective is having fewer hyperlinks that distract visitors away from your call to action. That’s the power of landing pages!
Unbounce helps you convert more of your visitors into leads, sales, and customers. Using our drag-and-drop builder, you possibly can create and publish your individual landing pages—with no need for a developer to code ‘em.
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